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BMW Trade Show Department, Munich
For BMW, LOBO designed a trade show exhibit about the "F.I.R.S.T." safety concept. Above a cut-open model of a 3-series, a laser projection robot mounted on a linear drive used laser light to spectacularly highlight those parts on the vehicle that could be seen in parallel in a video. The exhibit was seen at all the major auto shows, including Frankfurt, Detroit, Turin and Paris.
