Wirtgen Group – Parade of Innovations, Ludwigshafen

[Translate to English:] Wirtgen Group – Parade der Innovationen

Under the motto "Parade of Innovations", LOBO is spectacularly staging the Wirtgen Group's most innovative construction machines in front of a large outdoor grandstand. The Wirtgen Group, which includes the construction machinery manufacturers Wirtgen, Vögele, Hamm and Kleemann, has invited all dealers and key customers worldwide to the "Wirtgen Group Technology Days" at the new Vögele factory premises in Ludwigshafen - 3,500 people from over 100 countries have accepted this invitation. LOBO is responsible for the overall creative and technical concept, which required a team of around 50 people to implement on site. The technical effort for this is immense: a huge area on the factory premises was asphalted especially for this event. For the parade, a gigantic show arena was created on an area of around 120 x 90 m, where light and laser effects, pyrotechnics, fire effects and artists create a mystical ambience for the impressive presentation of the machines.