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Fairs

Innovative laser display at the Bosch IAA booth

Lasers of a different kind: not screamingly bright in a dark environment, but subtle, subdued, and elegant, three bliss-XS laser projectors from LOBO breathe life into large-format prints in the background of the light-coloured trade fair stand. The stand distinguishes itself positively from the monotony of the trade fair, which is overloaded with LED screens. LOBO's Creative Director says about this project: "The more you take a step back and reduce, the more you have to think about every detail. The accompanying agency and the client, together with us, have shown enormous attention to detail to realize this unique trade fair presentation."