Schwäbische Post 19 August 2011

LOBO realizes impressive effects for two world premieres with sparks laser systems

All eyes in the room are spellbound by the shadow-like appearance inside the endlessly seeming tunnel of pure light, which finally turns out to be BMW’s new eco-racer i8. Just a few seconds later, BMW’s vision of an urban everyday e-car, called “i3”, becomes reality when breaking through its birth canal of laser light – projected by LOBO laser systems.

Aalen.

With unbelievable efforts, BMW stages the launch of the new eco sub-brand “i”. Already months before the actual start of the International Motor Show IAA, BMW already finished all works on its exhibition stand, which covers the entire hall 11 of the Exhibition Center in Frankfurt. Similar to the presentation of the Vision Efficient Dynamics car, the technological predecessor of the i8, BMW again relied on the internationally renowned laser specialist LOBO for staging its pioneering eco product line. Above that an especially nifty role was envisaged for the laser: cleverly placed and gracefully moving laser surfaces cover all those areas of the vast exhibition area, which were not intended for the public at this time.

LOBO’s Creative Director: "Presently we experience an unbelievable interest in our lasers at high-profile events like this one. On one hand this is due to the new technical possibilities of our ultra-bright sparks lasers, which not only revolutionized the handling and use of lasers, but which also reduced the power consumption and the Carbon footprint of lasers to only 1% at the same brightness. And on the other hand these lasers of the latest generation are the conclusive response to the question of many creative minds and makers, what kind of innovative techniques will be able to present today’s topics in the post-LED era. Here at BMW e.g. it was the task to the combine the aspect “Innovation” with an uncompromising ecologically-oriented product design. And for this purpose sparks lasers were the perfect match, as they share the same philosophy and as they can be applied without goggles and double floor for real three-dimensional effects.”

Also in another aspect sparks laser could demonstrate their strengths: thanks to their modular system architecture, LOBO was able to comply with the client’s wish to have an extremely strong light output in blue in addition to the base colors red, green and blue by simply reconfiguring the laser modules. Finally each of those high-power lasers covering the entire hall 11 with a roof of light, counted on up to 11W output power just for the blue color with an entire brightness of more than 7,000 W/m2.

For LOBO, the BMW event was the beginning of a busy summer. Technology for a large multimedia show in Africa with four sparks lasers, three video projectors as well as Water Screens will be delivered; simultaneously, designers and technicians are working overtime to prepare everything for two exceptionally large rental projects in September.

With an extensive product range and exceptional creative services, LOBO has been considered a globally leading manufacturer and rental company in the laser show and multimedia sector for more than 28 years now. Additionally, LOBO is a leading manufacturer of various types of Water Screens for hologram-like projections of laser and video images.

In more than 60 countries, LOBO solutions captivate their audience in clubs, parks, cinemas, planetariums, theaters, cruise ships, and in advertisement. Major companies, such as Gazprom, Daimler, BMW, BAYER, Microsoft, but also institutions such as ministries and government, put their trust in LOBO for the realization of multimedia spectacles.

For its innovative technical solutions, LOBO has received the State Innovation Award, the VR Innovation Award, the Innovation Award Ostwürttemberg, the TiLE Award and the LDI Award. In the past 12 years, LOBO has received more ILDA Awards for its show productions from the global laser show umbrella association than any other company.