Special effects
BMW i3 and i8 World Premiere
All eyes in the room are spellbound by the shadow-like appearance inside the endlessly seeming tunnel of pure light, which finally turns out to be BMW’s new eco-racer i8. After the presentation of the Vision Efficient Dynamics car, the technological predecessor of the i8, BMW again relied on LOBO for staging its pioneering eco product line. Above that, cleverly placed and gracefully moving laser surfaces cover all those areas of the vast exhibition area, which were not intended for the public at this time. A total of 9 sparks lasers, each with a brightness of up to 7698 W/sqm have been used for this project. (Photos: BMW Group)