Corporate

BMW i3 and i8 World Premiere

With 9 sparks laser systems, LOBO supplies the special effects for the world premiere of the new BMW i3 and i8 at the IAA press conference in Frankfurt. This day is a milestone for BMW: the launch of the eco sub-brand "i" takes place at the booth, which occupies the entire hall 11.0 of Messe Frankfurt, with incredible effort. Not only does LOBO provide the laser technology to spectacularly introduce the vehicles to the press - the task also includes the creation of effectively moving light levels. These cover the 10,000 m² exhibition hall like a blanket in order to hide the view of those areas of the stand whose exhibits are not yet intended for the public at this point in time.