Corporate

BMW - Vision Efficient Dynamics

The revolutionary sports coupé study "Vision Efficient Dynamics" from BMW is staged by sparks show lasers at a press conference with German Chancellor Angela Merkel in Leipzig. This press event in exhibition hall 1 was a bang for BMW's buck. The message announced by BMW Board Member for Development Klaus Draeger following the laser presentation was surprising: the vision will become reality and the technically innovative study with its dynamic visual appearance at the previous IAA will actually go into series production.