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Mercedes-Benz GL Launch Detroit

It is one of the most important days for Dieter Zetsche, CEO of Mercedes-Benz and Daimler Chrysler. Supported by a 72-watt LOBO laser system, the new Bluetech concept and the new GL-Class are unveiled with a bang. Video projection, dancers, pyrotechnic effects and the vehicle itself are part of this multimedia orchestra. Never before has such an elaborate laser performance been seen at the Detroit Motor Show.

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