Corporate |

Outdoor shows

Wirtgen Group - Parade of Innovations

Under the slogan "Parade of Innovations", LOBO spectacularly stages the most innovative construction machines of the Wirtgen Group in front of a large outdoor grandstand. The Wirtgen Group, which comprises the construction machinery manufacturers Wirtgen, Vögele, Hamm, and Kleemann, invited all dealers and key clients from around the glove to the new Vögele factory premises in Ludwigshafen for the "Wirtgen Group Technology Days" - 3,500 people from more than 100 countries accepted the invitation. LOBO was responsible for the overall creative and technical concept, which required a team of about 50 people to implement on site. The technical effort for this was immense: a huge area on the factory premises was paved especially for this event. For the parade, an arena of gigantic proportions was created on an area of about 120 x 90 m, where light and laser effects, pyrotechnics, fire effects, and artists provide a mystical ambience for the impressive presentation of the machines.