Künstler-Magazin March 2006

Mercedes-Benz relied on LOBO with the presentation of the new GL-Class SUVs on the occasion of the "North American International Auto Show" in Detroit.

It was an important day for Dr. Dieter Zetsche, president of DaimlerChrysler and Mercedes-Benz. In the course of a major press conference, he had to convey the American public to an important innovation of the traditional German car manufacturer.

Besides the combination of video and attractive artists, which nowadays became a common standard at such fairs, a sophisticated laser production made by LOBO created the impressing frame for the world premiere of the new automobile. With this presentation Mercedes-Benz placed a big bang which turned the show into an ultimate highlight never seen before at such a level of sophistication at America’s largest automobile exhibition. The presentation of the car started with a video sequence photographed in California by Jaques Steyn which then smoothly merged into the laser projection. Three-dimensional laser projections symbolized the way from the vision to the realization of the new GL-Class.

After a speedy interplay between 3D car impressions and atmospheric beam effects, a green laser beam ignited a pyro effect at this location of the stand where suddenly the new automobile hovered downwards.

Project manager: "Even experts, established in the media industry for many years, were astonished once they have seen with their own eyes what can be done nowadays with state-of the-art laser technology and a hand full of smart ideas."

The Aalen-based company LOBO, just approx. 60 km away from the headquarters of DaimlerChrysler, is known as a leading producer and service provider in the laser display industry world-wide. LOBO is the only manufacturer producing the full range of products required for laser presentations at the highest technical level on their own premises - from controllers to projectors - creating visual experiences which can not be compared anymore with the disco lasers of the eighties. But LOBO is not only regarded as a technical innovation motor in this industry, but also as the founder of a new aesthetics in laser show design, which is confirmed by the many international awards LOBO received over the last years.