events The International Management Magazin April 2000

The "International Laser Display Association" (ILDA) is the umbrella organization of all professional enterprises in show laser business worldwide. In order to exchange experiences, the approximately 150 members of the US-based association meet once a year for a multi-day conference.

Whereas last year's meeting was held in "Walt Disney World", Florida, the laser show specialist LOBO from Aalen invited to ILDA 2000 taking place in Germany for the first time. Three quarters of the participants from all over the world already joined the welcome reception in LOBO's new premises on the evening of October 5th. Hardly anybody wanted to miss the chance to get a closer look at this company, considered by independent market analysts to be a global leader in the laser show sector. During the three following days, the participants of the conference took the opportunity to exchange experiences with colleagues or to discover new products in Stuttgart's SI-Center. Traditionally, the ILDA Awards, by far the most important awards in the industry for the best shows of the year, were presented on the last evening in the festive atmosphere of the Konzerthaus in Karlsruhe. Everybody obtaining an ILDA Award belongs to the exclusive club of the world's leading laser show designers. With a total of 10 awards, LOBO’s representatives were able to take home more than one quarter of all awards. Thus, LOBO once again received more ILDA Awards than any other company. LOBO's Art-Director: "It is very difficult to measure creativity objectively. ILDA can certainly claim the highest credibility for its awards. We are very glad and proud that, this year again, we could defend our leading position and that we were especially successful in the categories mostly disputed." For example, the laser spectacle "Dreamscape", created with innovative animation techniques, was awarded the best indoor laser show of the year. Furthermore, LOBO obtained first-price awards in all categories for three-dimensional beam shows.

Furthermore, the highlight of the official millennium celebrations in front of the Brandenburg Gate in Berlin, created by LOBO, which was watched live by up to 1.5 billion viewers at peak times, was honored with an award.

A mega outdoor laser spectacle in Medina / Saudi Arabia with projections onto a gigantic water screen and hundreds of actors, was also awarded by the jury. Among the multimedia shows, LOBO's spectacle for the German crane manufacturer DEMAG was honored. Also a new laser animation technique realistically simulating chrome reflections of a passing Cadillac attracted the jury's attention. And finally, a trailer produced for the discotheque chain “Riverside” was awarded as well.
There is no doubt: The conference was a big success for LOBO. Especially the impressive number of ILDA awards show that the heart of show laser business currently beats in Germany.