Wirtschaft in Ostwürttemberg 08 November 2011

LOBO Involved in BMW Presentation

With impressive laser effects, LOBO from Aalen supported the world premiere of the new BMW i8 and i3 in July 2011 just before the IAA. All eyes in the room are spellbound by the shadow-like appearance inside the endlessly seeming tunnel of pure light, which finally turns out to be BMW’s new eco-racer i8. Just a few seconds later, the electric vehicle breaks though its birth canal of laser light. This day is a milestone for BMW. With unbelievable efforts, BMW stages the launch of the new eco sub-brand “i”. Already months before the actual start of the International Motor Show IAA, BMW finished all works on its exhibition stand, which covers the entire hall 11.0 of the Exhibition Center in Frankfurt. For LOBO, this event was the beginning of a busy summer with numerous other multimedia shows.