Wirtschaft Regional November 2011

LOBO realizes effects for two BMW world premieres with sparks laser systems

Aalen.

All eyes in the room are spellbound by the shadow-like appearance inside the endlessly seeming tunnel of pure light, which finally turns out to be BMW’s new eco-racer i8. Just a few seconds later, BMW’s vision of an urban everyday e-car, called “i3”, becomes reality when breaking through its birth canal of laser light – projected by LOBO laser systems.
With unbelievable efforts, BMW stages the launch of the new eco sub-brand “i”. Already months before the actual start of the International Motor Show IAA, BMW finished all works on its exhibition stand, which covers the entire hall 11.0 of the Exhibition Center in Frankfurt. Similar to the presentation of the Vision Efficient Dynamics car, the technological predecessor of the i8, BMW again relied on the internationally renowned laser specialist LOBO for staging its pioneering eco product line. Cleverly placed and gracefully moving laser surfaces cover all those areas of the vast exhibition area, which were not intended for the public at this time.

LOBO’s Creative Director: "Presently we experience an unbelievable interest in our lasers at high-profile events like this one. On one hand this is due to the new technical possibilities of our ultra-bright sparks lasers, which not only revolutionized the handling and use of lasers, but which also reduced the power consumption and the Carbon footprint of lasers to only 1% at the same brightness. And on the other hand these lasers of the latest generation are the conclusive response to the question of many creative minds and makers, what kind of innovative techniques will be able to present today’s topics in the post-LED era. Here at BMW e.g. it was the task to the combine the aspect “Innovation” with an uncompromising ecologically-oriented product design. And for this purpose sparks lasers were the perfect match, as they share the same philosophy and as they can be applied without goggles and double floor for real three-dimensional effects.” Thanks to their modular system architecture, LOBO was able to comply with the client’s wish to have an extremely strong light output in blue by simply reconfiguring the laser modules.

With an extensive product range and exceptional creative services, LOBO has been considered a globally leading manufacturer and rental company in the laser show and multimedia sector for more than 28 years now. Additionally, LOBO is a leading manufacturer of various types of Water Screens for hologram-like projections of laser and video images.